Hi, I'm Jennie - a creative communications consultant with more than 20 years' experience working across public sector organisations and creative agencies.
I've had a bit of a squiggly career path. I've worked as a graphic designer, agency account director and public sector communications lead. That's what makes me a little different from your usual communications professional, I can bridge the gap between strategy, creative development and implementation.
I often work as an extension of in-house teams, stepping in when additional expertise, capacity or project leadership is needed.
Why clients work with me
My experience spans both sides of the table. I've worked within organisations responsible for delivering public services, and I've worked within creative agencies responsible for developing campaigns and communications for public services. That means I understand:
• Budget constraints and public sector realities
• Strategic communications and the need to demonstrate impact
• Campaign development
• Creative processes
• Stakeholder management
• Agency commissioning and management
• Project delivery
I believe successful communications are built on three things:
1. Clarity
Understanding what you're trying to achieve and who you're trying to reach.
2. Creativity
Developing ideas that are fit for purpose, engage audiences and support behaviour change.
3. Delivery
Making sure plans are executed effectively and achieve measurable outcomes.
Working with purpose
I choose to work with organisations whose work improves lives, strengthens communities and creates positive social impact. This work matters to me and is the reason why I focus on supporting clients across public sector, health and not-for-profit organisations.